Short answer: Riiffs makes ten bottles we stock in Pakistan, eight of them extrait de parfum and two (Fareed and Bella Rouge) eau de parfum, all 100ml. Pick by who will wear it and when: Hoor and Hulm for women, Fareed for men, Freeze and Freeze in Flames for a fresh everyday bottle, and Momento, Veloce or Golden Elixir Crimson for evenings.
Who makes Riiffs?
Riiffs was established in Dubai in 2018 by the Attarwala family, whose perfume business began with a great-grandfather who blended attars by hand and sold them door to door (Arabian Beauty Business). The same family group owns Al Fakhar Perfumes and the Nusuk line. In Pakistan, Riiffs is officially launched and managed by Global Perfumes Pvt. Ltd., the authorised partner of Riiffs Parfums UAE (riiffsperfumes.pk).
Co-owner Ibrahim Attarwala describes the approach as putting "its own interpretation on familiar scent profiles" rather than simply copying them, and says Riiffs was the first to launch a perfume with passion-fruit and raspberry extracts, which open Freeze in Flames.
Every Riiffs perfume compared
Notes are as Riiffs publishes them (for Veloce and Aswaar, as listed consistently by several Riiffs stockists). Live prices are on each bottle below the table.
| Perfume | Made for | Strength | Opens with | Dries down to | Best for |
|---|---|---|---|---|---|
| Hoor | Women | Extrait | Quandong, raspberry, suede | Amber, praline, vanilla | Sweet, rich days out |
| Hulm | Women (sold unisex) | Extrait | Raspberry, plum, peach, rose de mai | White musk, Iso E Super | Soft floral-fruity wear |
| Bella Rouge | Women | EDP | Bergamot, orange | Patchouli, amber, musk | Daytime and evening |
| Fareed | Men | EDP | Cardamom, pepper, tobacco | Vetiver, tonka, cedarwood | Everyday, office, evening |
| Freeze | Unisex | Extrait | Icy accord, bergamot, grapefruit, spearmint | Cedarwood, white peony, amber | Daily and evening |
| Freeze in Flames | Unisex | Extrait | Raspberry, passion fruit, red apple, spearmint | Cedarwood, musk, amber | Everyday and evening |
| Aswaar | Unisex | Extrait | Ginger, cardamom, grapefruit, bergamot | Vanilla, cashmeran, ambroxan | A bright, spicy signature |
| Momento | Unisex | Extrait | Saffron, mandarin, sugar | Amberwood, caramel, cedarwood | Evenings, special occasions |
| Veloce | Unisex | Extrait | Grapefruit, aldehydes, bergamot | Tonka, vanilla, amber | Autumn, winter, evening |
| Golden Elixir Crimson | Unisex | Extrait | Cognac, cinnamon, cardamom, nutmeg | Vanilla, tonka, musk, oud | Weddings, formal evenings |
Which Riiffs perfume is best for women?
Hoor is the richest: raspberry and suede over orange blossom, settling on praline, vanilla and amber, in a red bottle with a gold butterfly. Hulm is its lighter twin, a floral-fruity peony and tuberose with a clean white-musk base, in blush pink with a silver butterfly. Bella Rouge is the classic floral: bergamot and orange, rose and peony, patchouli underneath.
Which Riiffs perfume is best for men?
Fareed is the one Riiffs launched for men: cardamom, pepper and tobacco over lavender and geranium, on vetiver, tonka and cedarwood. It was pitched for everyday wear, the office and evenings. Men also wear the unisex Aswaar (ginger and citrus over vanilla) and Momento (saffron, rose and oud).
Freeze or Freeze in Flames?
Both are cool, minty extraits in textured glass. Freeze is the clean one: icy citrus and spearmint, iced ginger and tea, cedarwood and white peony. Freeze in Flames adds fruit and warmth: raspberry, passion fruit and red apple on top, lavender in the heart and a warmer musk and amber base. Choose Freeze for something crisp and understated, Freeze in Flames for something sweeter that gets noticed.
Which Riiffs perfume is for evenings and weddings?
Golden Elixir Crimson is the most formal: cognac and spice over plum, dates and praline, finishing on vanilla and oud, which Riiffs Pakistan recommends for weddings and formal occasions. Momento is darker and rosier with saffron and oud. Veloce is the amber option, resinous myrrh and labdanum over vanilla, best in cooler weather.
How long do Riiffs perfumes last?
We have not timed Riiffs on skin ourselves yet, so we do not quote hours; we will add our own wear results to each product page once we have them. What we can say is that eight of the ten are extrait de parfum, the most concentrated strength sold for everyday wear, and Fareed and Bella Rouge are eau de parfum. Spraying on clothing as well as skin helps any fragrance last longer in Pakistani heat; our guide to making perfume last longer explains why.
How do you know a Riiffs bottle is original?
When your order arrives
Scent n Blush sells factory-sealed Arabian perfumes from Lattafa, Ahmed Al Maghribi, Rasasi and Riiffs. When your order arrives, check the cellophane and the batch code on the box, then match it to the code on the base of the bottle as soon as you open the box. A match is the first sign that the bottle and its packaging belong together, not proof on its own. If you are unsure, send us clear photos of the bottle, box and codes on WhatsApp before you spray it.
- Look at the box before you open it: the cellophane should be tight, clear and machine-sealed, with no tape, glue or tears.
- Find the batch code stamped on the outer box, usually near the barcode on the bottom flap or a side panel. You can read it through the cellophane.
- On a Lattafa box that carries a holographic security label, scan its QR code with your phone: the page must open on verify.lattafa.com.
- Open the box and find the batch code printed or etched on the base of the bottle.
- Confirm that the two codes match exactly before you spray.
- If the codes do not match or the packaging looks damaged, stop, photograph the bottle and box, and message Scent n Blush on WhatsApp.
For Riiffs specifically, check that the box names the fragrance exactly as the bottle does and prints the 100ml volume and concentration, and that the cap and glass match the photos on the product page. Ask us on WhatsApp for photos of the exact sealed box before it ships.
