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Lattafa vs Lattafa Pride: what the premium line changes

Same Dubai factory, different ambition. Pride is Lattafa’s attempt at niche perfumery, and it mostly succeeds. Here is what you get for the extra money and whether you need it.

5 min readUpdated 5 September 2026By the Scent n Blush team
Lattafa Pride Art of Arabia II bottle

What is Lattafa Pride?

Lattafa Pride is a premium line launched by Lattafa Perfume Industries. Where the main range produces crowd-pleasing bestsellers and designer-inspired scents, Pride is where the house experiments with rarer materials and more complex compositions, often working with named perfumers. Think of it the way you would think of a car maker’s performance division.

The differences, honestly

LattafaLattafa Pride
StyleGourmands and designer-inspiredOriginal, niche-leaning compositions
Oil qualityVery good for the priceDenser, richer, more natural-smelling
BottleHeavy glass, magnetic capsHeavier still, sculpted, lined boxes
Longevity8 to 12 hours typical10 to 14 hours typical
PriceMost under Rs. 9,000Most Rs. 9,000 to 10,000
RecognitionEveryone knows KhamrahFewer people will have smelled it

Which Pride fragrances are worth it

Art of Arabia III is the standout, with olibanum, candied dates, tobacco and myrrh in a composition that would sell for five times the price from a European niche house. Art of Arabia II pairs cardamom and bitter almond with aged oud for something darker. Art of Nature II is the daytime one, and the one fresh-fragrance fans should try. Sur Mesure Noir is a spiced lavender masculine for evenings. Affection is a pistachio and hazelnut gourmand that costs less than the rest and is loved by everyone who smells it.

Lattafa Pride Affection perfume bottleLattafa Pride Affection presentation box packagingSave 22%

Lattafa Pride

Affection

Pistachio, hazelnut, vanilla

Rs. 6,900Was Rs. 8,800

Who should stick with regular Lattafa

If you want the fragrance everyone recognises, or you love the sweet gourmand style, the main line already does that perfectly and cheaper. Khamrah is not improved by paying more. Pride is for the second or third bottle, when you want something fewer people own and a little more sophistication.

Questions about this

Yes. It is a premium line from the same company, Lattafa Perfume Industries in Dubai, made in the same facilities to a higher materials specification.
Very. Art of Arabia II and III both exceed twelve hours, Art of Nature II clears ten, and Sur Mesure Noir and Affection land between nine and twelve.
Affection. It is also one of the most immediately likeable fragrances in the whole catalog, so it is a low-risk introduction to the line.
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