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Lattafa perfumes in Pakistan
The Dubai house that made Arabian perfume affordable for the world. Every Lattafa bottle we sell is a sealed original with a batch code on the glass and the box.
FromDubai, United Arab Emirates
Established1985
Known forKhamrah, Asad, Yara
Who Lattafa are
Lattafa Perfume Industries started in Dubai in the 1980s making traditional attars and ouds for the Gulf market. In the last decade it became something else entirely: the house that proved a 100ml Eau de Parfum with twelve-hour longevity could cost less than a designer 50ml. Khamrah, Asad and Yara are now among the most searched fragrances in the world, and the company runs one of the largest perfume factories in the region.
The formula is simple. Lattafa owns its manufacturing, sells through distributors rather than department stores, and spends almost nothing on advertising. What it does spend on is concentration, heavy glass and boxes that feel like they belong to a far more expensive brand.
What Lattafa smells like
Two styles dominate. The first is the warm gourmand: dates, vanilla, praline, coffee and spice, which is Khamrah, Khamrah Qahwa, Eclaire and Angham. The second is the modern designer-inspired fragrance, where Lattafa openly builds on the DNA of icons like Sauvage Elixir or Bleu de Chanel and improves the longevity. Asad, Fakhar Black and Al Nashama Caprice belong here. Almost everything in between is unisex and built to last.
Lattafa in Pakistan
Lattafa is the best-selling Arabian house in Pakistan and, unfortunately, the most copied. The same popularity that fills our WhatsApp with Khamrah orders also fills marketplaces with fakes in convincing boxes. That is why we only sell factory-sealed bottles from authorised distributors and encourage you to check the batch code before you break the seal. Our guide to checking a Lattafa batch code shows exactly what to look for.
If you are choosing your first Lattafa, our ranking of the best Lattafa perfumes in Pakistan walks through each one honestly, including which to avoid in summer.
Every Lattafa we stock
34 sealed originals, each with a batch code on the bottle and the box. Prices are live.
Questions about Lattafa
For the price, it is the best value in perfumery. Longevity and projection match or beat designer fragrances costing three times as much. What you give up is a little refinement and originality, since many Lattafa scents are inspired by famous perfumes. For most people that is a very good trade.
In Lattafa’s own factory in Dubai, United Arab Emirates. Bottles for Pakistan travel from Dubai through authorised distributors.
Check that the batch code on the bottle base matches the one on the box, that the cellophane is tight and factory-folded, and that the production date from a batch checker is recent. Every bottle from us passes all three, and we refund in full if one ever does not.
Khamrah for unisex, Asad for men and Yara for women. Between them they make up more than half of what we sell.
