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Lattafa’s premium line. Heavier glass, richer oils and compositions that sit closer to niche perfumery, at a price that is still hard to believe.

Lattafa Pride is the same company, a different ambition. Where the main line chases best-sellers, Pride experiments: aged oud with bitter almond, olibanum with candied dates, pimento berries with dark patchouli. The oils are denser, the bottles are heavier and the boxes are lined and magnetic. Several Pride releases are made with well-known perfumers and feel like they came from a small independent house rather than a Dubai factory.
Art of Arabia II and Art of Arabia III are the flagship pair: the first cardamom, almond and aged oud, the second olibanum, dates, tobacco and myrrh. Both are wedding-grade in projection and last past twelve hours. Art of Nature II is the fresh one, with crisp apple and orange blossom over ambroxan for daytime. Sur Mesure Noir is a spicy lavender and patchouli masculine for evenings. Affection is pure pistachio dessert and the most affordable way into the line.
Pride is produced in smaller runs and distributors allocate less of it to Pakistan, so most local shops list two or three bottles at most. We stock five and keep them in the same sealed, batch-coded condition as the rest of the catalog. If a Pride fragrance you want is not listed, message us and we will tell you honestly whether we can source it.
Lattafa vs Lattafa Pride, explainedThe differences in oil, bottle, price and who each line suits.6 sealed originals, each with a batch code on the bottle and the box. Prices are live.